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Żabka Ads Offsite
We know who buys what. Reach effectively. Measure sales.
Your social media and online ads reach people who buy your category at Żabka. We verify the impact using checkout data.
13k+
stores
4m+
daily transactions
120m
transactions per month
5m+
Żappka users with consent
At a glance
Purchase data. Real results.
The right people
Your budget reaches only people who buy your category.
Everyday presence
Your brand is visible beyond the store, too.
One journey
The web, Żappka and the store work together.
Solid results
Sales matter, not impressions.
How does it work?
Results inform the next campaign
1. We select the audience
Based on purchases, e.g. “buys energy drinks every week”.
2. We show the ad
On social media and the websites they use.
3. We measure sales
Using checkout data.
We don’t guess. We know from receipts.
Żappka users scan the app at checkout and consent to tailored advertising. This tells us what they buy (categories, brands, products), how much (basket size) and when (how often, on which days and at what time).
Interested in coffee
because they read an article
They might buy. Or they might not.
InterestBought iced coffee
3× this week
usually around 8:00
Actual purchaseEvery recipient is a real customer
who paid at the checkout.
Measure your campaign in sales
We compare purchases by people who saw the ad with those of a group who did not. The difference is the campaign’s impact.
- Sales uplift
- New brand or category customers
- Repeat purchases
- Basket value and contents
- Store footfall
- ROAS
- Reach
- Impressions
- CTR
- VTR
Let’s talk about your campaign.
We will show you how many customers in your category we can reach.
Do you work at an agency?
We use first-party data, including transaction information collected with users’ consent, to reach relevant audiences on social media and through programmatic campaigns using mobile advertising identifiers (MAIDs).