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Żabka Ads / shopper driven media
Your customers
shop at Żabka.
Stay close to them.
Use real purchase behaviour data and a range of touchpoints to support your brand throughout the customer journey.
13k+
Żabka stores
Everyday brand touchpoints
11m+
Żappka users
Communication in a digital ecosystem
4.2m
daily transactions
Millions of purchase decisions every day
MODIFIED WITH AI
MODIFIED WITH AI
MODIFIED WITH AI
MODIFIED WITH AI
How Żabka Ads works
Search knows what your customers are looking for.
Social knows what interests them.
Retail media knows what they buy.
Żabka Ads uses insight into real purchase behaviour to reach customers close to the moment of decision.
Advertising solutions
Stay close to your customers’ purchase decisions
Reach customers at different stages of their journey:
before they enter the store, while shopping and in the Żappka app.
Not sure which format to choose? We will help you find the right solution for your brand.
Outdoor screens
Reach audiences in a local context
Screens in store windows reach both Żabka customers and people nearby. Proximity communication, delivered close to the place and moment of action, lets you influence audiences in a local context when they are ready to act.
This format works particularly well for:
- reach campaigns
- building brand awareness
- product and service launches
- campaigns for non-endemic brands
Shelf-side screens
Influence decisions at the point of purchase
Showcase your brand right by the shelves and in promotional areas. Capture customers’ attention at the key moment when they are ready to make a purchase decision.
This format works particularly well for:
- product launches and new variants
- promotions
- building shelf visibility
- communicating key product benefits
The Żappka app
Engage customers in Żabka’s digital ecosystem
Żappka enables communication in the digital environment of everyday shopping. In-app advertising formats help your brand engage users with valuable content and reach selected audiences based on their real purchase behaviour.
This format works particularly well for:
- activating users
- communicating promotions and offers
- building engagement
- reinforcing campaigns in other channels
Custom solutions
Ideas that go beyond standard formats
From wrapping a store to filling the entire space exclusively with your brand’s products, we create bespoke activations and exceptional customer experiences. The only limit is imagination.
This format works particularly well for:
- product and collection launches
- building brand awareness
- engaging consumer activations
- creating unique brand experiences
All formats can be combined into a coherent campaign spanning different customer touchpoints.
Żabka Ads Offsite
We know who buys what. Reach effectively. Measure sales.
Your social media and online ads reach people who buy your category at Żabka. We verify the impact using checkout data.
Case studies
How brands gain an advantage with Żabka Ads
One product.
Two generations of customers.
Galaxy A: a campaign tailored to young users and parents. Consistent communication in store windows and in the app.
*Result from the first day of the campaign.
New flavour. One week of advertising.
Results at the shelf.
Winter Edition: 112 screens in locations selected using purchase data. Advertising just before the product choice.
*37% in stores showing the ad vs 11% in stores without it.
ŻABKA ADS LIVE / WEBINARS
Retail Media
& Xmas
14:00–15:00
The festive season is one of the most important times of the year for marketers. In this webinar, we will show how consumer behaviour changes and how to use retail media to deliver the right message at the right moment. Expect practical insights you can apply in any industry.
News
Stay up to date with Żabka Ads
News / retail media
Retail media networks at a glance
Explore the opportunities within the retail media ecosystem and where it is heading.
News / retail media
Retail media throughout the customer journey
See how Żabka Ads supports awareness, interest and sales.
Frequently asked questions
Does my brand have to be sold at Żabka?
No. Żabka Ads is also available to brands outside our range. We help them reach customers with messages about products, services and consumer activations.
Can different advertising formats be combined?
Yes. In-store screens, the Żappka app and offsite activity can be combined into one coherent campaign. Channel selection depends on your brand’s objectives and your audience’s needs.
How precisely can a campaign be targeted?
We can tailor campaigns to purchase behaviour, product categories, audience profiles and locations. Geotargeting makes it possible to reach audiences down to individual store level.
How do I choose a solution for my brand’s objectives?
Tell us about your business objectives, target audience and planned timing. The Żabka Ads team will help you choose formats and touchpoints suited to your brand’s needs.
Our partners
Let’s start a conversation
Unlock the potential
of the Żabka Ads
ecosystem
Your customers make decisions every day. Let’s find the moment when your brand can become part of that decision.
Let’s talk about your campaign
Leave your details. We will get back to you with a proposal.