by v2zabkaads | Apr 12, 2025 | News
Retail media networks are primarily associated with directly supporting sales. That seems obvious: if they appear where purchase decisions are made, they should encourage those decisions. Yet their impact can be much longer lasting. Well-designed Żabka Ads campaigns...
by v2zabkaads | Apr 12, 2025 | News
They grew by nearly 22% year on year, already account for almost one fifth of global media spending and, according to McKinsey forecasts, will overtake television in 2026. What are they? Retail media networks have deservedly become one of the hottest topics in...
