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Galaxy A at Żabka: reaching two very different generations with one product

Galaxy A at Żabka: reaching two very different generations with one product

by v2zabkaads | Jul 17, 2025 | Case studies

The challenge: “One product, but two very different audiences to convince.” Galaxy A was set to be a hit: flagship features at a budget smartphone price. But who needed to hear about it? A teenager saving every złoty for a new phone and a parent about to...
One week, 112 screens and 37% sales growth: how Red Bull launched Winter Edition in the Żabka network

One week, 112 screens and 37% sales growth: how Red Bull launched Winter Edition in the Żabka network

by v2zabkaads | Jul 17, 2025 | Case studies

Red Bull did not need to explain what it was. It needed to say, quickly: “There’s a new flavour. Get it before it’s gone.” Winter Edition is a limited-edition product, and limited editions cannot wait for months-long campaigns. We chose something that...

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  • April 2025

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